TED Talk Thursday: The Wisdom Of Cradle To Cradle Design

I’m still up to my ears in hugelkulturing, and hope to share my photos and experience soon. In the meantime, here’s architect William McDonough, co-author of Cradle To Cradle: Remaking The Way We Make Things, discusses what our buildings and products would look like if designers took into account “all children, all species, for all time”, from a 2005 TED Talk. I’m posting this TED talk even I’m perturbed by the news that TED officials have made the decision not to post wealthy entrepreneur Nick Hanauer’s recent TED talk on inequality, because they felt it was too politically controversial. Hanauer discusses the fallacy that it’s the top 1% (of which he is a member)who creates the wealth in America (and elsewhere). In fact, he states, it’s the middle class which does – and its decline threatens everyone in America, from the innovators on down. You can read the transcript of Hanauer’s talk here.   But here’s William McDonough, who also has “ideas worth spreading”:


More links:

William McDonough: Cradle to Cradle

The Product Life Institute: Cradle to Cradle