Who says building a better world is all work and no play? Who Gives A Crap is a fun campaign created by three engineers/product designers who have developed a toilet paper that is made from 100 % post-consumer waste, without the dyes/ink/glue/chlorine that makes regular TP so bad for the planet. Apparently it’s also soft and fluffy, and 50% of its profits goes toward building toilets and improving sanitation in the developing world. The campaign is focused on raising the capital to help fund the first bulk production run of Who Gives A Crap toilet paper. The question that is posed is – are you ready to sit down for what you believe in?