There’s a slick new campaign, launched last week by a consortium of environmental, community and indigenous groups, that has been getting a lot of media attention in Canada, particularly in Alberta. It’s called “Rethink Alberta” and is designed to shine light on the environmental devastation of the Alberta tar sands, and to impact Alberta’s “bottom line” by affecting their tourism industry. Along with a video, the campaign includes billboards in four American cities that compare oil-covered birds in the Gulf of Mexico with dead ducks in a Syncrude tailings pond. The ads call the tar sands the “other oil disaster” and urged travellers to boycott Alberta. Not surprisingly, there has been angry reaction from Premier Stelmach, the Canadian Association of Petroleum Producers (CAPP), and some Albertans. Watch the video and decide for yourself if extracting oil from the tar sands is worth the price:
Visit the Rethink Alberta website to “take the pledge” to not visit Alberta until the Alberta Government:
- Halts the expansion of the Tar Sands.
- Stops spending millions of dollars on public relations campaigns designed to keep the United States addicted to dirty Tar Sands oil.
- Takes meaningful steps to transition its economy away from dirty Tar Sands oil to clean energy alternatives.